This fizzy, fruity, sparkling water was started in the small town of Preston, Washington and since grown to a beloved, global brand which now includes a portfolio of flavors and sub-categories from Spike hard seltzer to +Caffeine energy drink. Sparkling Ice approached us, at the height of the sparkling water renaissance, to support their entire social media marketing program which included social content creative, strategy, and community management. Our team seamlessly integrated with SI's multi-disciplinary marketing, PR, creative, and social departments to add the capacity and creative firepower necessary to take Sparkling Ice to the next level on social.
With a global audience and an emphasis on diversity and inclusion, Sparkling Ice's content needs aligned perfectly with Milli's approach to purpose-drive, value-forward social content. Our team worked across all creative mediums from illustration to animation to photo and video production to deliver high quality, on-brand creative at an efficient rate necessary for a high function social media program.