When COVID-19 hit, we, like everyone else had no real understanding of the scale of the impact it would have on our businesses and community. Tapped by the City of Seattle, we were able to quickly mobilize community leaders and stakeholders to prepare our city for not only the struggle ahead, but the long road of civic recovery. That is where #SeattleTogether came to fruition – a multi-departmental/community campaign to bring together our city together through art, resources, and relief. Our role: Campaign concepting, branding, digital and social presence, and distribution strategy.
We worked across 5 different major city departments in an expedited timeline to explore and determine a branding ecosystem for the campaign.
The result was a brand identity that was both modern, bold, and creative but also inclusive and accessible to all.
We condensed a 6 month process into just 2.5 weeks, moving quickly and winning approvals across multiple stakeholder teams.
We quickly pivoted from branding to developing digital and traditional content for the campaign including a web presence. We married design, UX/UI, and strategic communication thinking into one fluid process all with human-centered design at the core of our work. In this phase we also worked closely with the larger client team to ensure accessibility and inclusivity in all messaging/assets.
Between social, community ambassadors, and the web presence the #SeattleTogether campaign has reached tens of thousands of Seattleites looking for resources, support, relief, aid, and creative outlets. To this day the campaign continues with a new pivot coming focused on civic recovery efforts.