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Community Passageways

Black and white group photo overlaid with Community Passageways logo

Community Passageways is a Seattle based nonprofit focused on achieving zero youth incarceration. Through a felony diversion and prevention program and direct employment of community members, CP has created a powerful and compelling model for achieving their vision - a vision critically needed in the Seattle community and beyond. CP approached Milli in the wake of the killing of George Floyd and ensuing racial reckoning and civic upheaval to reimagine their visual messaging, identity, and to modernize their overall brand to match the renewed social efforts against racial injustice.


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Creative Strategy

Value-Driven Discovery & Direction

As brand strategists and designers we understand how much care and thought is needed to craft the right brand identity. As such, our approach to the research and discovery process is thorough, qualitative, and deeply value driven. This was paramount to the CP team and culture as we pressed forward.

Screenshot of photo guidelines for brandScreenshot of typography guidelines for brandScreenshot of logo inspiration for brand

A Modern + Revolutionary Identity

With a mission centered on reaching the community with youth at the center, we built an identity through the lens of both pop culture and social justice. The result helped reshape the way that Community Passageways saw themselves as and organization and their mission and renewed and emboldened their community of youth, mentors, and activists to continue their urgent work. 

Community Passageways logo (concentric circles form a C and P)
Brand colors: blue, neon green, black
CP brand on top of photo of crowd with their fists raised
CP brand mocked up on posters
Black and white photo of masked people with their fists raised. CP logo overlaid on top of the photo
Screenshot of CP website homepageScreenshot of CP website stats page